We deliver results through
Powered by the world’s largest source of customer data, we turn consumer needs
into commercial outcomes, through an approach we call Radical Clarity™.
The elements of
Our data stack, the industry’s largest, generates insight into opportunity.
Financial models determine the right strategic and operational paths.
Activation-focused strategic playbooks enable rapid execution.
Membership-based consulting creates access to help when it’s needed.
Charting the unknown.
We work with clients to help them achieve their growth goals through a broad set of marketing levers. Our deep marketing capabilities are centralized around your corporate timeline, always putting execution first.
Driving near term efficiency
In-source / outsource
PROMOTIONS & ADVERTISING
Marketing mix optimization
Circular, coupon and
AUTOMATION & DELIVERY
Creating sustainable growth
Architect growth plans
Identify new geographies & customers
New program design
Implementing leap-frog initiatives
Market & technology
Timing to sales targets
Short term testing
Outsourced test lab
Today’s marketing leaders are dealing with a rapidly evolving culture and an increasingly complex media and technology landscape. They need answers, not 80-page decks, high-falutin theory, and opaque suggestions. Our recommendations are clear, to the point, and designed for immediate implementation. Yes, we’re consultants, but we’ve spent years executing under pressure.
That is radical clarity.
The pitch deck ad giant IPG is using its new CMO consultancy that’s trying to take on Accenture and Deloitte
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Ad holding company Interpublic Group has launched a consulting firm called Black Glass to help chief marketing officers grow their […]
June 7, 2021Read More
Ad holding giant IPG has roped in a former Deloitte Digital exec and invest $5 million to launch a new […]
May 18, 2021Read More
Black Glass Consulting, the year-old IPG “agile” marketing consultancy, has appointed Jason Moyer as partner to lead the firm’s marketing […]
May 14, 2021Read More
Black Glass Consulting, the year-old Interpublic Group “agile” marketing consultancy, has appointed Jenny Rooney managing director and has tasked her with […]
We help facilitate better outcomes from employees to consumer to shareholders. That means pulling from a wider set of industries to implement what works not just best-in-class.
Consumer Packaged goods
Our access to a trove of data, and our experience in consulting and hands-on marketing, have given us myriad ways to help marketing leaders – there’s a full list of products below.
All are rooted in our belief that your bottom line is our bottom line, and all are delivered fast and cost-efficiently.
We have four proven growth frameworks;
Growing Marketing Performance
We analyze marketing and sales to understand and show the correlation between them, identifying the most cost-effective ways to grow revenue in the short and long term.
We audit marketing spending to get a real and full picture of your ROI, to show how you can reduce investment while maintaining or even improving returns.
Driving Customer Centricity
We don’t like buzzwords either, but we can demonstrate that using tactical and use-case-based data to be more responsive to customers will drive growth.
Sounds like more jargon, but it just means that we have a tried-and-tested way to evaluate and improve your internal and external mix of people, process and tech.